Orra is part of the Rosyblue Group, which is the world's largest diamond jewellery company. With operations in over 15 countries, the Group is amongst the largest sightholders of Debeers (DTC) and perhaps the only company to be closely alied with the three governing jewellery trade associations, viz DeBeers, Platinum Guild International (PGI) and World Gold Council (WGC). The group has designed centres in Newyork, Japan, Hong Kong, Germany and India. ORRA has been India's largest diamond jewellery exporter for last 12 years and it also India's largest platinum jewellery retailer. In India, Inter Gold is the largest diamond jewellery retail chain with 21 exclusive stores in 15 cities. Brands like Nakshatra, Platinum, Svayambhu, Sangini, Asmi collection, Career Carats, Denim Diamonds and a range of hallmarked, guaranteed and quality checked jewellery make up their retail bouquet. The designs, quality and value reflect international trends, yet the jewellery is priced keeping the Indian Consumer in mind.